Jeff Evora
on Productivity, Self-Improvement, and Being a Good Human
Jeff Evora is a seasoned executive in the casino and hospitality industry with extensive experience in leadership roles. Currently, he holds the position of President and Chief Operating Officer at Winford Manila Resort & Casino. Throughout his career, Evora has worked for reputable establishments including Resorts World Manila, Seneca Niagara Casino & Hotel, and Caesars Entertainment. He received his Bachelor's degree in Business Administration from the University of Phoenix and his Associate's degree in Hotel Administration from the University of Hawai’i at Maui College.
The Strategic Shift in Philippine Gambling: Embracing PIGO for Future Growth
The advent of Philippine Inland Gaming Operator (PIGO) licenses represents a pivotal change in our operating landscape. Traditionally, the emphasis has been on the physical casino experience, but the introduction of PIGO licenses, a response to the challenges posed by the Covid-19 pandemic, signals a significant shift towards online gambling.
This transition is not merely a tactical response to temporary restrictions but marks a strategic pivot in the industry's long-term trajectory. The PIGO system, allowing land-based casino operators to offer online gambling services to the domestic market, bridges the gap between traditional and digital gambling realms. This is especially crucial in the Philippines, where consumer trust in online platforms is paramount. PIGO licenses leverage the credibility of established casino brands, instilling confidence among players by linking online games directly to physical gaming machines or tables. This integration is a game-changer, offering a familiar touchpoint to patrons accustomed to the tangibility of traditional casinos.
For our operations, the adoption of PIGO licenses could open new avenues for growth. By integrating online services, we can not only cater to our existing customer base in innovative ways but also tap into new market segments.
As we consider expanding into online casino operations, the PIGO framework provides a robust model. It allows us to maintain our brand's integrity and trustworthiness while embracing the digital evolution of the gambling industry. This move is not just about diversification but about staying ahead in a rapidly changing market, ensuring that we continue to offer unparalleled experiences, both physically and digitally.
PIGO licenses are more than a regulatory update; they are a catalyst for transformation in the Philippine gambling industry. Embracing this change is not just an opportunity but a necessity for forward-thinking operators like us, poised to lead in both traditional and online gambling arenas.
Why Responsible Gaming is a Win-Win for Casinos
Ensuring responsible gaming is a critical aspect for the enduring success and ethical standing of any casino operation. In today's socially conscious landscape, taking a proactive role in combating problem gambling can significantly enhance a casino's brand value, while fostering a trust-based relationship with customers and regulators alike.
Problem gambling is a complex issue, affecting not just the gambler but a wider community that includes families and even whole societies. Neglecting this problem can invite stricter regulatory actions, legal repercussions, and a damaged reputation, undermining the business in the long run. For this reason, adopting a responsible gaming strategy is not only socially responsible but also commercially prudent.
Casinos can deploy various measures to promote responsible behavior. These include self-exclusion options, enabling patrons to set spending and time limits, and offering educational materials on the risks associated with gambling. Such initiatives not only help in making gaming a safer experience but also engender customer loyalty. Patrons are more likely to return to an environment where they feel cared for, beyond just the money they bring in.
Additionally, a strong responsible gaming policy can expand a casino's customer base by attracting those who might have otherwise been deterred due to the societal stigmas around problem gambling. Regulatory bodies are also more likely to favor casinos that demonstrate a commitment to responsible gaming when it comes to granting new licenses or renewing existing ones.
The need for responsible gaming practices in casinos is not solely about meeting legal requirements or moral obligations; it also makes good business sense. Adopting such measures can mitigate risks, enrich the brand, and create a more healthful, engaging space for all customers. As such, both ethical and financial incentives align to make responsible gaming a strategic necessity for the modern casino.
sTRATEGIC SPORTS ENGAGEMENT
In the bustling landscape of the hotel-casino industry in the Philippines, standing out requires more than just exceptional services and amenities. Engaging in sports for business development offers an innovative avenue for relationship-building, networking, and client acquisition. Specific sports lend themselves well to these objectives, offering environments that facilitate meaningful conversations and help seal business deals.
Golf tops the list for its blend of leisure and opportunity. This sport's relaxed pace allows for thoughtful discussions and helps establish trust between partners or potential clients. Given that the Philippines is home to numerous world-class golf courses, this becomes an even more viable option.
Tennis is another sport that works well in this context. With its one-on-one nature, tennis matches are intimate, facilitating stronger connections. Tennis clubs in the Philippines offer not just courts but also social events, adding another layer for possible business interactions.
For those seeking more high-adrenaline options, water sports like yachting or sailing can be impactful. The Philippines, with its extensive coastline, offers a multitude of destinations perfect for these activities. These water sports not only attract high-net-worth individuals but also provide an exclusive environment conducive for business talks.
Poker tournaments, although not a physical sport, fit well within the casino milieu. Hosting such events can draw in gaming enthusiasts and potential investors alike, offering an opportunity for networking right within the establishment's own ecosystem.
Lastly, basketball, the most popular sport in the Philippines, can serve as a platform for mass marketing and brand visibility. Sponsoring local teams or events brings exposure and fosters community relations, appealing to a broader demographic.
Sports offer an underutilized yet potent avenue for business growth and relationship-building in the Philippines' hotel-casino industry. From golf and tennis for focused networking to yachting for luxurious client engagement, and poker for on-site networking, the options are versatile and effective. Leveraging these activities can yield significant returns, making them more than just games, but strategic investments in the business.
beat the house: inflation's impact on casinos
Economic fluctuations have a direct impact on the casino gaming industry. In the Philippines, where inflation has accelerated to 6.1% as of October 2023, the Central Bank is considering tightening monetary policy. This situation could affect consumer spending power, thereby influencing how much patrons are willing to play.
High inflation rates and interest hikes may lead to less disposable income among consumers. As a result, casino revenues could take a hit. Furthermore, increased utility costs, transport, and wage increases—mentioned as upside risks by the Central Bank—could also inflate operational costs for casinos. Lower consumer spending coupled with higher operating costs could squeeze profitability margins, making financial stability a significant concern for casino operators.
What Casino Companies Can Do:
Diversify Revenue Streams: To mitigate risks, diversify into other areas like non-gaming entertainment, food and beverage services, or hosting events and conventions.
Marketing Strategies: Focus on loyalty programs and special promotions to retain existing customers and attract new ones even during economic downturns.
Cost-Efficiency: Analyze and optimize operations for cost-efficiency, possibly through automation or renegotiating supplier contracts.
Monitor Trends: Keep a close eye on economic indicators and adjust business strategies accordingly. For example, if a rate hike is imminent, consider how to balance increased costs without driving away customers.
Economic conditions deeply influence the casino industry, impacting both revenues and operational costs. By diversifying revenue streams, focusing on customer retention, maintaining cost-efficiency, and vigilantly monitoring economic trends, casino companies can better navigate the challenges posed by economic fluctuations.
aCHIEVING sTICKINESS IN THE cASINO iNDUSTRY
In the competitive world of hospitality and gaming, attracting a bustling crowd to your casino is half the battle. Casino promotions have long been the go-to strategy to draw in visitors and increase headcount. However, the real key to long-term success lies not just in the numbers, but in retaining those customers through exceptional products and services - the essence of "stickiness."
Promotions serve as the initial magnet, enticing players with promises of rewards, bonuses, and thrilling experiences. They create buzz and excitement, which can lead to a surge in visitation. Yet, the effectiveness of these promotions can only be truly realized when combined with a top-notch casino experience.
Once visitors step through the casino doors, it's the product and service offerings that will determine if they return. A well-designed gaming floor with an array of slot machines, table games, and live entertainment ensures that there's something for everyone. This diversity keeps guests engaged and entertained, increasing the likelihood of repeat visits.
Moreover, exceptional customer service is paramount. Guests should feel welcomed and valued from the moment they arrive. A friendly and efficient staff, a seamless check-in process, and attentive support during gameplay all contribute to a positive experience. Remember, it's not just about winning or losing; it's about how customers feel during their time at your establishment.
Creating stickiness also means focusing on the little details. Regularly updating your gaming options, hosting special events, and offering exclusive loyalty programs all contribute to customer retention. These strategies build a sense of community among your patrons, making them feel like valued members of an exclusive club.
While casino promotions are crucial for attracting visitors and increasing headcount, they are just the beginning. The real magic happens when these visitors encounter an exceptional product and service that keeps them coming back for more. In the ever-evolving world of gaming and hospitality, it's not just about filling the seats; it's about keeping them occupied with an unforgettable experience.
The Power of Networking: Building Bridges for Success
In my current position, I attend events and gatherings to connect with professionals from various industries. Although it sometimes feels like a distraction from my busy schedule, I've come to understand the true value of networking in the business world.
Throughout my career, I've attended numerous networking events,
conferences, and seminars, and they have proven to be very rewarding. These gatherings provide a unique platform to expand my network and establish connections with people for future collaborations. My main objective is to find potential partners whose businesses can complement and benefit ours, as well as potential customers interested in our hotel casino's services and experiences.
Networking, to me, goes beyond exchanging business cards and engaging in
small talk. It's about building relationships based on trust and mutual
benefits. I firmly believe in offering something of value before asking for
anything in return. By providing support, insights, or connections to others
first, I establish trust and credibility, which has opened doors to new
opportunities and collaborations.
It's important to remember that not every networking event yields
immediate results, but that doesn't make them unsuccessful. Each interaction presents an opportunity to discover hidden gems or "golden nuggets." Even if the person you meet doesn't directly impact your business, they might introduce you to someone who possesses the expertise or resources you need. Networking unveils a web of interconnected individuals, where each connection has the potential to lead to another valuable contact.
One practical tip that has served me well is to always carry business
cards. Networking opportunities can arise unexpectedly, whether during a chance encounter on a flight or a casual conversation. Having business cards readily available allows for exchanging contact information with potential collaborators or prospects. Being prepared can make a significant difference in these opportunities.
Moreover, networking extends beyond formal events and can happen anywhere and anytime. It's crucial to always present yourself in the best possible light, as your appearance and demeanor reflect professionalism and leave lasting impressions. Even when not at work, it's worth making the effort to look your best. Remember, first impressions matter and can be the key to unlocking doors.
I've realized the immense importance of networking. Despite occasional
feelings of guilt for taking time away from my busy schedule, I've witnessed
the tremendous benefits that come from attending networking events. Expanding my network has created opportunities for mutually beneficial partnerships and connected me with potential customers. Offering value first, embracing unexpected connections, and always having business cards on hand have contributed to my networking success. Networking is a powerful tool that builds bridges and propels businesses toward success.
Betting on Teamwork: The Key to Thriving in the Integrated Resort Industry
In the dynamic world of Integrated Resorts, it's essential to have a strong sense of teamwork and open communication to achieve success. In my role, I'm committed to nurturing a collaborative environment where all employees feel valued and heard. To achieve this, I've made it my mission to engage with my team every couple of weeks, fostering connections and ensuring everyone is on the same page.
During these biweekly gatherings, I bring together employees from various departments to share their experiences, challenges, and ideas. This open forum creates a space where everyone feels comfortable voicing their concerns, and together we work towards finding solutions. These meetings also serve as an opportunity for me to provide insight into the company's goals and direction, empowering employees to understand how their individual contributions fit into the bigger picture.
I wholeheartedly believe that teamwork is the foundation of a successful company, and as a COO, my primary responsibility is to make my staff's job easier, enabling them to be successful. It's a ripple effect – when the team thrives, the company thrives, and ultimately, I thrive as well. I may not have all the answers, but I'm dedicated to guiding the team in the right direction and working collectively to achieve our goals.
Acknowledging that each staff member is a crucial part of the company is essential to fostering a strong team dynamic. Everyone has a role to play, and it's important that everyone pulls their own weight for us to operate efficiently. I may not know everything, but we hire experts in their respective fields, and my role is to ensure they have the necessary tools and support to perform their jobs smoothly.
By prioritizing employee growth and success, I not only oversee the company's operations but also provide the resources and support needed for each team member to excel. When employees have the tools and knowledge to succeed in their roles, it creates a thriving work environment where the entire team can flourish.
Teamwork and open communication are integral to the success of a modern Integrated Resort. As a COO, I'm passionate about fostering a collaborative environment where employees feel supported and heard. By engaging in regular meetings with my team, addressing challenges, and providing resources for success, we can work together to achieve our shared objectives. By focusing on teamwork and the unique strengths of each individual, we can build a prosperous work environment where everyone has the opportunity to grow and reach their full potential. Together, we can ensure that our small company remains a shining beacon of collaboration, innovation, and excellence within the industry.
Productivity and Time Management Made Simple: Implementing GTD in a Manageable Way
Are you tired of feeling overwhelmed by your never-ending to-do list? Have you tried implementing GTD (Getting Things Done) but found it hard to stick to? You're not alone. Many people struggle with the initial setup of GTD and find it challenging to get back on track once they fall off the wagon. But fear not, there is a simple way to implement GTD that can help you regain control of your tasks and boost your productivity.
Step 1: Prioritize by Requestor
The first step is to prioritize your inbox items by requestor. This is particularly important if you have superiors or clients with specific expectations. Start by identifying their tasks and prioritize them accordingly. This will ensure that you meet their expectations and maintain a good working relationship. Once you've dealt with those tasks, move on to the rest of your inbox.
Step 2: Sort by Date and Ignore Anything Older Than 2 Weeks
Next, sort your inbox items by date, starting with the oldest. Anything older than 2 weeks should be set aside (i.e., ignored). This may seem radical, but it's important to focus on what's most important and relevant right now. This way, you can avoid feeling overwhelmed by a backlog of tasks that may no longer be relevant or necessary.
Step 3: Treat Resurfacing Tasks as New Items
As you work through your inbox, some tasks may resurface after a week or two. Treat these tasks as new items on your inbox and deal with them accordingly. This will prevent you from feeling like you're falling behind or missing important deadlines. By treating resurfacing tasks as new items, you can stay on top of your to-do list without feeling overwhelmed.
Step 4: Repeat and Refine
Continue to repeat this process on a regular basis, refining it as needed to suit your needs. By prioritizing by requestor, sorting by date, and ignoring anything older than 2 weeks, you can implement GTD in a manageable way. This will help you regain control of your tasks and boost your productivity, without feeling overwhelmed by the seemingly endless to-do list.
Implementing GTD doesn't have to be complicated. By following these simple steps, you can regain control of your tasks and boost your productivity. Remember to prioritize by requestor, sort by date, ignore anything older than 2 weeks, treat resurfacing tasks as new items, and repeat and refine as needed. With these tips, you can implement GTD in a manageable way and achieve your productivity and time management goals.
What is GTD and How Do I Get One?
GTD is short for Getting Things Done, which comes from a productivity book by author David Allen, “Getting Things Done, The Art of Stress-Free Productivity.”
There are countless sites that could explain the philosophy better than I can, so please feel free to click on this site:
http://zenhabits.net/2007/02/beginners-guide-to-gtd/
for a collection of the websites that explain GTD. I would also suggest searching for GTD on the Image Search of your favorite search engine so you can get a visual of the flow that is GTD.
This is by no way a silver bullet; you still have to be disciplined to review your inbox daily, but the dividends are worth it.
For me, the biggest advantage of doing GTD is that my mind is kept clear–this way, I am able to process the work that I need to do better, faster, stronger. Okay, well not stronger, but I do feel more confident of my skills and that nothing else is in my head to muck up my thoughts.
The Winford Manila Operations Team
Sharing our Blessings
Work hard, PLAY HARD!
Teamwork!